Who Are We, Anyway? Make Fun.
The world’s gonna know your name. But first it has to love your game.
Playcrafting provides you with the tools to get yours off the ground--through tailored educational events, dynamic networking opportunities, and classes to help you crack the code to gaming success. From design to programming to business and beyond, your skillset’s about to get even sharper. Get a leg up from our network of pros in powering up your product, impressing the industry, and bringing your A-game to a whole new level.
Where the Magic Happens
Today: these cities. Tomorrow the world! Come find us in these places we call home.
Our Team Behind the Curtain
Our team is dedicated to helping empower and grow game developer communities in each city we're in.
Dan Butchko, Founder & CEO
Dan Butchko oversees all operations for Playcrafting in the United States and carries out planning and execution of all education and events in New York. A graduate of New York University, Dan is the former Creative Director & Events Manager of Help For Children, where he worked for six years to help raise millions to prevent and treat child abuse in 9 U.S. cities and 3 abroad. Dan brings years of experience in marketing and events as well as his passion for games and community-building to Playcrafting as he works to empower developers with the tools and partners they need to succeed.
Chase Kiefiuk, San Francisco City Manager
As San Francisco City Manager for Playcrafting, Chase Kiefiuk organizes and executes all San Francisco-related content. Originally from Detroit Michigan, Chase made his way to San Francisco in 2013 where he successfully opened the first northern California branch of a casting company. His background is in early level start up community management, helping new companies discover and build their communities from the ground up. He loves bringing people together and helping them discover their love and passion for game development.
Frances Troche, Stream Coordinator
Frances organizes the stream schedule for Playcrafting in NYC. She is a freelance social media manager and brand consultant with over 5 years of gaming industry experience. Her passion for gaming has taken her all over the world, and she continues to make video game content on a daily basis for Twitch.Tv and YouTube.
Our Advisory Board More Hands on Deck
We can't do it alone, so we've assembled a guild of industry experts to help us help you make games.
Sinjin Bain, CEO MaxPlay
Mr. Bain has over 30 years of Sr. Leadership positions in the Interactive Entertainment industry, most recently as a Founder and CEO of MaxPlay. Prior to MaxPlay, Mr. Bain worked for Electronic Arts holding a series of Sr. Management roles in the company including: VP, WW GM of EA Partners (EAP), Vice-President Worldwide Business Development responsible for finding and signing independent developers such as Insomniac, Respawn, MTV / Harmonix, Valve, Epic, Crytek, Double Fine, Starbreeze, among many others. As an Executive Producer and studio manager with EA Mr. Bain Executive Produced multiple #1 charting games on Console, PC, and Handheld platforms, including The Sims, The Simpsons, Rock Band, Crysis and other best selling games. Mr. Bain has Executive Produced games for EA and EAP selling over 20M units generating over $1B in revenue. Prior to Electronic Arts, Mr. Bain founded and built a privately owned interactive entertainment studio called PyroTechnix that developed the technologies and engines used to build leading games such as Everquest, Return to Krondor, NFL Gameday and others.
Kurt Bieg, Founder & CEO, Simple Machine
Kurt Bieg is the founder of Simple Machine, a game company in NYC. He has made a bunch of smash hit puzzle games for mobile devices, accumulating over half a million downloads. He is always pioneering new trends while crafting extraordinary experiences. Titles include: Circadia, LEX, Tomb Breaker, Hoots, Smove, Zaga and Pop the Lock.
Originally from the west coast, Mabel went to UC Berkeley (go bears!) and started her gaming career one summer as a video game tester. She went on to do marketing and localization at gaming companies like Sega and Nintendo (and was a member of Nintendo's Treehouse). Since coming to NYC, Mabel has been working for and consulting with startups such as Startup Institute, in the influencer marketing space, live streaming apps, and now Playcrafting. Her favorite games are arcade shooters (Time Crisis II), strategy (XCom, FTL), and RPGs (Final Fantasy VII, Skies of Arcadia).
After receiving both a B.S. in Business Administration and an MBA with an emphasis in Marketing from Hampton University, Akil joined Apple’s Worldwide Product Marketing Organization in 2011. As a member of Apple’s Worldwide Developer Relations Group, Akil focused on working with developers to bring world class experiences to Apple’s platforms. As the Partnership Manager for the Kids, Books and Reference Segments he helped developers build Reference, education and “Edutainment” apps for iOS at a time when the iPad was changing the way children, parents and educational institutions interacted with technology.
In 2013, Akil became the Partnership Manager for Games at Apple. Here he worked with some of the largest, most profitable, and most innovative iOS game developers in the world, eventually managing a portfolio that grossed more than $2 Billion year. During his time at Apple, Akil played an integral part of selecting content, molding messaging, and creative developing the direction for iPhone & iPad product launches and also launched the 4th Generation Apple TV and Apple Watch platforms.
Andie Simon, Owner, Andie B. Simon, Inc.
Andie is inspired by people and companies who are passionate about what they do. She strives to make Music, Technology and Interactive Media fun, relevant and profitable. Andie runs her own consultancy business with clients including EA, Linkin Park, MaxPlay, SoundCloud, Turnstile, Qwire and Xbox Music.
Rob Vawter, Director of Developer Relations, Samsung
Rob Vawter oversees Samsung’s Developer Relations group in the US. He previously headed up business development and account management teams at two mobile games-related companies, and worked at Sony PlayStation on the business and tech sides. His specialties are platform and developer partnerships, and monetization in the PC, console, mobile, and VR/AR spaces. He started his career as a software developer and wishes that a program like Playcrafting had existed then to provide access to a collaborative network, and teach him new programming techniques and go to market strategies.
Corey Wade, Partner, Sandbox Strategies
Corey Wade is a partner with Sandbox Strategies (www.sandboxstrat.com), a 10-year-old boutique firm focused on digital publishing services for video games. With offices in NYC and SF and partner agencies throughout the world, Sandbox handles marketing, publicity, influencer outreach, and events for companies like Activision, Telltale Games and Dots.