Class Class: World Development 101: Designing With Intent

This class is part of Playcrafting's month-long celebration of Women's History Month, featuring all-female industry pros as instructors! All are encouraged to join, regardless of gender! :)

How to develop your own IP using a concept design pipeline. 

Class Description

This class is for anyone who may be interested in world building using production illustrations and concept design. It will cover the basics of visual development, along with what you may need to consider when pitching or creating a product (be it a book, game or film).


Featured Topics

  • Budget + Time (scope of a project)

  • Genre + Target audience

  • Storytelling

  • What makes a strong Design

  • Live demonstration

About the Instructor

Anna Fehr is a concept artist and illustrator based in New York City, with 8+ years of design experience in game development.  She has worked as a designer and lead at the outsourcing studio: Volta (collaborating with Developers such as Ubisoft, WB Games, Guerrilla Games, IO Interactive, Techland and more). Currently, she is employed by Avalanche Studios: best known for their open world action games: Just Cause and Mad Max.

When she isn’t coordinating with her team, she is either honing her skills with studies and various art-related endeavors or getting lost in a good game (its research anyway, right…?). You can find her portfolio here

Past Events

'16 Bit Awards
'16 Bit Awards - NYC, December 2016
'16 Bit Awards
'16 Bit Awards - NYC, December 2016
Summer Expo
Summer Expo - NYC, July 2016