Event The Business of Games Full Day Workshop

Find out what you need to know to start a new studio by picking an entity, selling your game, and transitioning to indie developer life.

Basics of Business is an intense two-hour night class that covers just that: the nuts and bolts of starting a company and what kind of things you should be aware of when you’re just starting a studio. But in this full-day workshop, we will deep-dive into all these different aspects of forming a studio: There will be exercises that involve working in a group because even one-person studios rarely ever truly work alone in EVERY capacity, all the way from forming a team and company type and deciding what kind of game you’d like to make and how you plan to sell it.

The takeaways of this workshop:

● Knowing where and how to start a business after examining your options

● Developing a recordkeeping system for your studio that makes sense and saves money

● Building up brands, IPs, and fanbases

● Pitching a game

● Weighing traditional and alternative sources of capital for game development pursuits

● Analysis of business decision-making for game developers and its financial and social


● Techniques to cope with emotional and psychological stresses of the indie life

All experience levels are welcome, having attended Basics of Business is helpful but not required. No materials required, but a Wifi-enabled device is recommended to look at references I will be making. Must be prepared to work in groups.

**Must bring your own laptop**

About the Instructor

Rachel Presser runs point-and-click adventure game outfit Himalaya Studios as CFO and Executive Producer and spearheaded a successful Kickstarter campaign in 2013 with six-figure results. She holds a B.S. in Accounting from Lehman College and M.S. in Accounting from Hunter College and is a federally-licensed tax professional (Enrolled Agent) of almost 10 years. She has since left the financial industry to focus on running Himalaya and is currently writing a book about wealth disparity and the most hated film of all time. In her spare time, she enjoys the city's many punk, hardcore, and death metal shows, skateboarding, and petting amphibians.

Past Events

'16 Bit Awards
'16 Bit Awards - NYC, December 2016
'16 Bit Awards
'16 Bit Awards - NYC, December 2016
Summer Expo
Summer Expo - NYC, July 2016