How Brands Can Leverage Game Jams

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Event Details

May 25, 2021
2:00 pm EST

Virtual Event

How Brands Can Leverage Game Jams

Game jams are the perfect vessel to allow game developers what is possible for your brand through games. But for folks outside of the game industry, it can be a challenge to figure out exactly where to start. This workshop is designed specifically for marketers, brand reps, and agency professionals who are curious how game jams can be harnessed for brands.

What is a game jam, exactly? It’s an event uniting game developers to create short-form games and prototypes in a short amount of time. Many popular games have had their start at game jams. And more and more brands have been diving in to use game jams as the proving ground for games that show off or extend their products and services.

In our 5 years of experience harnessing game jams for some of the world’s biggest brands, we have evolved them into a focused and results-driven initiative for our clients. The results have paved the way for brands in a number of industries, including: beauty (Maybelline, Schick Hydro), sports (the NFL), and technology (Verizon 5G, ASUS ROG, Google Stadia). 

Join us to dig deeper into the world of game jams and find out how they can benefit your brand. 

We’ll cover:

  • What is a game jam?
  • How does a brand-based game jam work?
  • Game jam components that lend themselves to brand integration
  • Content opportunities in game jams
  • Case studies from brand-driven game jams, including: the NFL, Verizon, Bose, and Google Stadia


The event is free to attend, but please RSVP by 6:00 PM ET on May 24th, 2021.

Our Speaker

Dan Butchko is the Founder & CEO of Playcrafting. Through its nationwide network of expert developers and passionate fans, Playcrafting creates custom games, produces exclusive events, and offers brands a partnership like no other to harness the power of play. Since 2017, Playcrafting has created over 70 video games and hundreds of hours of gaming content for brands, including Bose, Verizon, the NFL, ASUS, and Schick.

RSVP To Join Us