Gaming For A Cause
We built Shave The Day, a mobile game that raises money for children’s cancer research through the St. Baldrick’s Foundation and extends the Schick Xtreme brand.
How do you make a game that is genuinely fun to play, showcases a world-renowned brand, and raises money for an important cause? It’s a unique challenge with a lot of moving parts. Edelman – the agency of record for the Schick Xtreme brand – approached us to meet the challenge and bring the game to life.
The Leaderboard As Of April 2021
- $91,000+ donations
- 290,000+ hours watched on Twitch
- 79.8 days of playtime
- 14,200+ downloads
- 68,909 site visits
- 307MM PR impressions
- 173 earned press placements
- Drove a 54% increase in purchase intent
- Lifted Schick Xtreme’s brand relevance 53%
- Increased the brand’s likeability 64%
Shave the Day is selected as a finalist in the 13th Annual Shorty Awards in 4 categories: Best in Games; Best in Beauty; Best in Fitness, Health, & Wellness; and Best Use of Gamification.
Our Pivotal Role
- Market Research
- Technical Recruitment
- Game Design
- Game Programming
- Art Design & Asset Production
- Promotional Asset Production
- Technical Recruitment
- Playtest Recruitment & Management
- Project Management
- Mobile Store Account Setup
- Mobile Store Positioning & Deployment
- Website Design & Buildout
- Analytics Tracking & Impact Reporting
