Shave The Day

Schick Xtreme

Raise Your Hand

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Gaming For A Cause

We built Shave The Day, a mobile game that raises money for children’s cancer research through the St. Baldrick’s Foundation and extends the Schick Xtreme brand.

How do you make a game that is genuinely fun to play, showcases a world-renowned brand, and raises money for an important cause? It’s a unique challenge with a lot of moving parts. Edelman – the agency of record for the Schick Xtreme brand – approached us to meet the challenge and bring the game to life. 

The Leaderboard As Of April 2021

  • $91,000+ donations
  • 290,000+ hours watched on Twitch
  • 79.8 days of playtime
  • 14,200+ downloads
  • 68,909 site visits
  • 307MM PR impressions
  • 173 earned press placements
  • Drove a 54% increase in purchase intent
  • Lifted Schick Xtreme’s brand relevance 53%
  • Increased the brand’s likeability 64%


Shave the Day is selected as a finalist in the 13th Annual Shorty Awards in 4 categories: Best in Games; Best in Beauty; Best in Fitness, Health, & Wellness; and Best Use of Gamification.

  • Market Research
  • Technical Recruitment
  • Game Design
  • Game Programming
  • Art Design & Asset Production
  • Promotional Asset Production
  • Technical Recruitment
  • Playtest Recruitment & Management
  • Project Management
  • Mobile Store Account Setup
  • Mobile Store Positioning & Deployment
  • Website Design & Buildout
  • Analytics Tracking & Impact Reporting