Gaming For A Cause

We built Shave The Day, a mobile game that raises money for children’s cancer research through the St. Baldrick’s Foundation and extends the Schick Xtreme brand.

How do you make a game that is genuinely fun to play, showcases a world-renowned brand, and raises money for an important cause? It’s a unique challenge with a lot of moving parts. Edelman – the agency of record for the Schick Xtreme brand – approached us to meet the challenge and bring the game to life.