Success Story: Schick Xtreme
We built Shave The Day, a mobile game that raises money for children’s cancer research through the St. Baldrick’s Foundation and extends the Schick Xtreme brand.
How do you make a game that is genuinely fun to play, showcases a world-renowned brand, and raises money for an important cause? It’s a unique challenge with a lot of moving parts. Edelman – the agency of record for the Schick Xtreme brand – approached us to meet the challenge and bring the game to life.
How do you make a game that is genuinely fun to play, showcases a world-renowned brand, and raises money for an important cause? It’s a unique challenge with a lot of moving parts. Edelman – the agency of record for the Schick Xtreme brand – approached us to meet the challenge and bring the game to life.
Gaming for a Cause
Shave the Day Highlights
307 million
PR impressions
290,000
Hours watched on Twitch
64%
Increase in Schick's brand likeability
Playcrafting's Role
Market Research
Technical Recruitment
Game Design
Game Programming
Art Design & Asset Production
Promotional Asset Production
Technical Recruitment
Playtest Recruitment & Management
Project Management
Mobile Store Account Setup
Mobile Store Positioning & Deployment
Website Design & Buildout
Analytics Tracking & Impact Reporting
Game Design
Game Programming
Art Design & Asset Production
Promotional Asset Production
Technical Recruitment
Playtest Recruitment & Management
Project Management
Mobile Store Account Setup
Mobile Store Positioning & Deployment
Website Design & Buildout
Analytics Tracking & Impact Reporting