Shave The Day

Schick Xtreme

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Questions or interested in partnering with us? Let’s talk! đź‘‹

Gaming For A Cause

We built Shave The Day, a mobile game that raises money for children’s cancer research through the St. Baldrick’s Foundation and extends the Schick Xtreme brand.

How do you make a game that is genuinely fun to play, showcases a world-renowned brand, and raises money for an important cause? It’s a unique challenge with a lot of moving parts. Edelman – the agency of record for the Schick Xtreme brand – approached us to meet the challenge and bring the game to life. 

The Leaderboard As Of August 4th, 2020

  • $91,000+ donations
  • 290,000+ hours watched on Twitch
  • 79.8 days of playtime
  • 14,200+ downloads
  • 68,909 site visits
  • 307MM PR impressions
  • 173 earned press placements
  • Market Research
  • Technical Recruitment
  • Game Design
  • Game Programming
  • Art Design & Asset Production
  • Promotional Asset Production
  • Technical Recruitment
  • Playtest Recruitment & Management
  • Project Management
  • Mobile Store Account Setup
  • Mobile Store Positioning & Deployment
  • Website Design & Buildout
  • Analytics Tracking & Impact Reporting