Our Story

Playcrafting connects brands, developers, and fans nationwide through one of the largest developer network in the world. Our partnerships create new exclusive games with and for the world’s top companies and brands through our vast list of vetted developers. Our events connect creators, players, press, and influencers in unexpected ways. Our classes provide training on the latest technologies. Our developer network is like no other and makes it all happen.

Our Team

Dan Butchko, Founder & CEO

Dan Butchko oversees all operations for Playcrafting and carries out planning and execution of all education and events in New York. A graduate of New York University, Dan is the former Creative Director & Events Manager of Help For Children, where he worked for six years to help raise millions to prevent and treat child abuse in 9 U.S. cities and 3 abroad. Dan brings years of experience in marketing and events as well as his passion for games and community-building to Playcrafting as he works to empower developers with the tools and partners they need to succeed.

Jean-Claude Le Meur, Business Development Manager

JC, our newest member of the Playcrafting team, grew up just outside of New York City in the state of Connecticut. JC graduated from the University of Scranton in 2017 and brings a strong passion for gaming and esports to the team. JC joins Playcrafting with the goal of enhancing our business development and finding more great opportunities to amplify brands through the power of play.

Thao Bui, Marketing Director

Originally from Hochiminh City, Vietnam, Thao arrived in the US to attend the University of Oregon in 2008. After graduating in 2013, she moved to New York City to pursue a career in the advertising industry. Thao is excited to join Playcrafting and hopes to bring her experiences in marketing to build a stronger presence and recognition on & offline.

Our Advisory Board

Sinjin Bain, CEO MaxPlay

Mr. Bain has over 30 years of Sr. Leadership positions in the Interactive Entertainment industry, most recently as a Founder and CEO of MaxPlay. Prior to MaxPlay, Mr. Bain worked for Electronic Arts holding a series of Sr. Management roles in the company including: VP, WW GM of EA Partners (EAP), Vice-President Worldwide Business Development responsible for finding and signing independent developers such as Insomniac, Respawn, MTV / Harmonix, Valve, Epic, Crytek, Double Fine, Starbreeze, among many others.

Mabel Chung

Originally from the West Coast, Mabel went to UC Berkeley and started her gaming career one summer as a video game tester. She went on to do marketing and localization at gaming companies like Sega and Nintendo (and was a member of Nintendo's Treehouse). Since coming to NYC, Mabel has been working for and consulting with startups such as Startup Institute, in the influencer marketing space, live streaming apps, and now Playcrafting. Her favorite games are arcade shooters (Time Crisis II), strategy (XCom, FTL), and RPGs (Final Fantasy VII, Skies of Arcadia).

Akil King

After receiving both a B.S. in Business Administration and an MBA with an emphasis in Marketing from Hampton University, Akil joined Apple’s Worldwide Product Marketing Organization in 2011. As a member of Apple’s Worldwide Developer Relations Group, Akil focused on working with developers to bring world class experiences to Apple’s platforms. In 2013, Akil became the Partnership Manager for Games at Apple. Here he worked with some of the largest, most profitable, and most innovative iOS game developers in the world, eventually managing a portfolio that grossed more than $2 Billion year.

Kati Nawrocki, Game Designer & Artist, Computerlunch

Kati Nawrocki is an award-winning game designer and artist based in New York City. As one half of Brooklyn based Computerlunch Games, she's worked on multiple mobile games, including MamaHawk and SwingStar VR. Originally from Germany, she came to the United States to study drawing at Pratt Institute. Kati is also Global Creative Director at The Economist Media Businesses, a founding member of Studio 1482, and a contributor to the drawing tutorial “One Drawing A Day” (Quarry Books). When she has time, Kati seeks out unusual licorice candies from around the world.

Fabian Rastorfer, Founder, Fabraz

Fabian Rastorfer is the founder of Fabraz and takes on the role as game designer, graphic designer, animator, writer, level designer, unity editor, marketer and community manager at Fabraz. He's the lead developer and primary artist behind all the games at Fabraz including Slime-san, Planet Diver, and Cannon Crasha.

Corey Wade, Partner, Sandbox Strategies

Corey Wade is a partner with Sandbox Strategies (www.sandboxstrat.com), a 10-year-old boutique firm focused on digital publishing services for video games. With offices in NYC and SF and partner agencies throughout the world, Sandbox handles marketing, publicity, influencer outreach, and events for companies like Activision, Telltale Games and Dots.

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